Impact of Online Marketing Practices on e- Business Models in India: Choice as a Determinant

the impact of e-readiness on ec success in public sector in iran the impact of e-readiness on ec success in public sector in iran

acknowledge the importance of e-commerce to their countries and to survival of their businesses and in creating and encouraging an atmosphere for the wide adoption and success of e-commerce in the long term. the investment for implementing e-commerce in the public sector is one of the areas which is focused in government‘s action plan for cross-disciplinary it development and e-readiness in go...

Facebook Platform as the Social Business and Marketing Model for Cosmetic Surgery: An Online Study

Measuring E-Marketing Mix Elements for Online Business

E-marketing strategy is normally based and built upon the traditional 4 P's (Product, Price, Promotion and Place) that forms the classic marketing mix; e-marketing’s uniqueness is created using a series of specific and relational functions that are combined with the 4P’s to form the emarketing mix elements, each of which contain associated e-marketing mix tools that are provided on business web...

The Impact of IS-Business Alignment Practices on Organizational Choice of IS-Business Alignment Strategies

This study utilizes a mixed method approach to examine the relationship between IS/Business alignment practices and organizational choice of IS/business alignment strategy. To this end, the significance of six maturity factors of IS/Business alignment – governance, partnership, scope and architecture, communication, value, and skills – from the Strategic Alignment Maturity model are examined ag...

E-business - E-commerce - E-marketing

The rapid evolution of the Internet as a means of communicating the information has attracted the attention of the advertising and marketing industries which allows a very rapid dispersal of information from the producers to the potential buyers in different parts of the world. Such new terms and concepts have emerged: e-business (electronic business), e-commerce (electronic commerce) and e-mar...